Fujifilm - Instax SQUARE SQ40 vs Polaroid - Now+ Generation 2

These two are evenly matched on the broad strokes, with the decision sitting on which individual spec advantages weigh more for your use.

The Instax SQUARE SQ40 doesn't pull ahead on any single popular-comparison spec — its strengths sit in the spec table groups rather than the headline advantages.

Pick the Now+ Generation 2 if you care most about double exposure and film format. Its strongest claims are double exposure, film format.

Both ship with comparable hybrid (digital + print), so those specs don't separate the two — focus on the differences below.

Bottom line: there is no wrong answer here — match the spec advantages to how you actually use the product. The Mars Score parity tells you both are well-rounded; the differences are about trade-offs, not quality.