Fujifilm - Instax SQUARE SQ40 vs Polaroid - Go Generation 2
Between the Instax SQUARE SQ40 and Go Generation 2, the Instax SQUARE SQ40 comes out ahead in several specs, while the Go Generation 2 wins on double exposure and film format. Overall, the Instax SQUARE SQ40 scores 73.1 and the Go Generation 2 scores 95 on our Mars Score.
Which should you buy?
The Go Generation 2 is the clear pick on raw spec strength, leading by 21.9 points on the Mars Score. The margin is wide enough that the underdog only makes sense if its individual strengths line up with what you specifically need.
The Instax SQUARE SQ40 doesn't pull ahead on any single popular-comparison spec — its strengths sit in the spec table groups rather than the headline advantages.
Pick the Go Generation 2 if you care most about double exposure and film format. Its strongest claims are double exposure, film format.
Both ship with comparable hybrid (digital + print), so those specs don't separate the two — focus on the differences below.
Bottom line: the Go Generation 2 is the safer default. The other model is the right choice only when its specific advantages line up with your priorities.
Why Fujifilm - Instax SQUARE SQ40 wins
- No decisive advantages.
Why Polaroid - Go Generation 2 wins
- ▲Has Double exposure.
- ▲Film format: Polaroid Go (vs Instax square).
Spec comparison
Film
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Go Generation 2 |
|---|---|---|
| Film format | Instax square | Polaroid Golead |
| Hybrid (digital + print) | false | false |
Features
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Go Generation 2 |
|---|---|---|
| Selfie mirror | true | true |
| Double exposure | false | truelead |
| Lens count | 1 | 2lead |
Design
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Go Generation 2 |
|---|---|---|
| Weight | 457 g | 240 glead |
Spec-level deep dives
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