Fujifilm - Instax SQUARE SQ1 vs Fujifilm - Instax SQUARE SQ40

The Instax SQUARE SQ1 edges ahead on the Mars Score (80.4 vs 73.1), but the 7.3-point gap is small enough that the right pick comes down to which spec advantages matter to you.

The Instax SQUARE SQ1 doesn't pull ahead on any single popular-comparison spec — its strengths sit in the spec table groups rather than the headline advantages.

The Instax SQUARE SQ40 similarly doesn't carry a headline advantage on the popular specs — look at the full table for category-specific deltas.

Both ship with comparable film format, hybrid (digital + print), double exposure, so those specs don't separate the two — focus on the differences below.

Bottom line: the Instax SQUARE SQ1 is the safer default. The other model is the right choice only when its specific advantages line up with your priorities.