Fujifilm - Instax SQUARE SQ40 vs Fujifilm - Instax Wide Evo

The Instax SQUARE SQ40 edges ahead on the Mars Score (73.1 vs 69.4), but the 3.7-point gap is small enough that the right pick comes down to which spec advantages matter to you.

Pick the Instax SQUARE SQ40 if you care most about film format. The biggest gaps in its favor are film format.

Pick the Instax Wide Evo if you care most about hybrid (digital + print) and double exposure. Its strongest claims are hybrid (digital + print), double exposure.

There are no meaningful ties on the headline specs — every popular-comparison metric has a winner.

Bottom line: there is no wrong answer here — match the spec advantages to how you actually use the product. The Mars Score parity tells you both are well-rounded; the differences are about trade-offs, not quality.