Fujifilm - Instax SQUARE SQ40 vs Polaroid - Now (Gen 3)
Between the Instax SQUARE SQ40 and Now (Gen 3), the Instax SQUARE SQ40 comes out ahead in several specs, while the Now (Gen 3) wins on double exposure and film format. Overall, the Instax SQUARE SQ40 scores 73.1 and the Now (Gen 3) scores 75.6 on our Mars Score.
Which should you buy?
These two are nearly even on the Mars Score (73.1 vs 75.6). The decision isn't about overall quality — both clear the bar — it's about which specific trade-offs fit your use.
The Instax SQUARE SQ40 doesn't pull ahead on any single popular-comparison spec — its strengths sit in the spec table groups rather than the headline advantages.
Pick the Now (Gen 3) if you care most about double exposure and film format. Its strongest claims are double exposure, film format.
Both ship with comparable hybrid (digital + print), so those specs don't separate the two — focus on the differences below.
Bottom line: there is no wrong answer here — match the spec advantages to how you actually use the product. The Mars Score parity tells you both are well-rounded; the differences are about trade-offs, not quality.
Why Fujifilm - Instax SQUARE SQ40 wins
- No decisive advantages.
Why Polaroid - Now (Gen 3) wins
- ▲Has Double exposure.
- ▲Film format: Polaroid i-Type (vs Instax square).
Spec comparison
Film
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now (Gen 3) |
|---|---|---|
| Film format | Instax square | Polaroid i-Typelead |
| Hybrid (digital + print) | false | false |
Features
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now (Gen 3) |
|---|---|---|
| Selfie mirror | true | true |
| Double exposure | false | truelead |
| Lens count | 1 | 2lead |
Design
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now (Gen 3) |
|---|---|---|
| Weight | 457 g | 434 glead |
Frequently asked
Spec-level deep dives
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