Fujifilm - Instax SQUARE SQ1 vs Polaroid - Now+ Generation 2
Where they actually differ
The most decisive specs, ranked by how much they matter — before the full spec table.
| Spec | Fujifilm - Instax SQUARE SQ1 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Double exposure | false | true |
| Film format | Instax square | Polaroid i-Type |
Between the Instax SQUARE SQ1 and Now+ Generation 2, the Instax SQUARE SQ1 comes out ahead in several specs, while the Now+ Generation 2 wins on double exposure / film format. Overall, the Instax SQUARE SQ1 scores 80.4 and the Now+ Generation 2 scores 73.1 on our Mars Score.
Which should you buy?
The Instax SQUARE SQ1 edges ahead on the Mars Score (80.4 vs 73.1), but the 7.3-point gap is small enough that the right pick comes down to which spec advantages matter to you.
The Instax SQUARE SQ1 does not pull ahead on any single popular-comparison spec — its strengths sit in the spec-table groups rather than the headline advantages.
Pick the Now+ Generation 2 if you care most about double exposure / film format. Its strongest claims are double exposure, film format. The single most decisive one: Has Double exposure.
Both ship with comparable hybrid (digital + print), so those specs do not separate the two — focus on the differences below.
Bottom line: the Instax SQUARE SQ1 is the safer default. The other model is the right choice only when its specific advantages line up with your priorities.
Which should you buy: Fujifilm - Instax SQUARE SQ1 or Polaroid - Now+ Generation 2?
Fujifilm - Instax SQUARE SQ1 leads the current Mars Score by 7.3 points.The more useful decision is the trade-off behind that result: compare film format, double exposure against the way you will actually use the product.
Choose Fujifilm - Instax SQUARE SQ1 if…
Fujifilm - Instax SQUARE SQ1 does not lead a decisive measured field here, so choose it for price, ecosystem, design, or availability when those matter more to you.
Choose Polaroid - Now+ Generation 2 if…
Polaroid - Now+ Generation 2 has the measurable edge on has double exposure, film format.
This is a structured comparison of the published catalog values. It is not a claim of identical real-world performance across every workload; use the linked spec drill-downs and methodology page to inspect the inputs.
Why Fujifilm - Instax SQUARE SQ1 wins
- No decisive advantages.
Why Polaroid - Now+ Generation 2 wins
- ▲Has Double exposure.
- ▲Film format: Polaroid i-Type (vs Instax square).
Spec comparison
Film
| Spec | Fujifilm - Instax SQUARE SQ1 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Film format | Instax square | Polaroid i-Typelead |
| Hybrid (digital + print) | false | false |
Features
| Spec | Fujifilm - Instax SQUARE SQ1 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Selfie mirror | true | true |
| Double exposure | false | truelead |
| Lens count | 1 | 2lead |
Design
| Spec | Fujifilm - Instax SQUARE SQ1 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Weight | 390 glead | 457 g |