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Fujifilm - Instax SQUARE SQ1 vs Polaroid - Now+ Generation 2

Last updated · How Mars Score works
Instax SQUARE SQ1FUJIFILMRENDER
Probe A
Fujifilm
Instax SQUARE SQ1
80.4/ 100A
Film· 50%
Features· 30%
Design80· 20%
Now+ Generation 2POLAROIDRENDER
Probe B
Polaroid
Now+ Generation 2
73.1/ 100B
Film· 50%
Features· 30%
Design73· 20%
Quick verdict

Between the Instax SQUARE SQ1 and Now+ Generation 2, the Instax SQUARE SQ1 comes out ahead in several specs, while the Now+ Generation 2 wins on double exposure and film format. Overall, the Instax SQUARE SQ1 scores 80.4 and the Now+ Generation 2 scores 73.1 on our Mars Score.

Buying advice

Which should you buy?

The Instax SQUARE SQ1 edges ahead on the Mars Score (80.4 vs 73.1), but the 7.3-point gap is small enough that the right pick comes down to which spec advantages matter to you.

The Instax SQUARE SQ1 doesn't pull ahead on any single popular-comparison spec — its strengths sit in the spec table groups rather than the headline advantages.

Pick the Now+ Generation 2 if you care most about double exposure and film format. Its strongest claims are double exposure, film format.

Both ship with comparable hybrid (digital + print), so those specs don't separate the two — focus on the differences below.

Bottom line: the Instax SQUARE SQ1 is the safer default. The other model is the right choice only when its specific advantages line up with your priorities.

Why Fujifilm - Instax SQUARE SQ1 wins

  • No decisive advantages.

Why Polaroid - Now+ Generation 2 wins

  • Has Double exposure.
  • Film format: Polaroid i-Type (vs Instax square).
Full readout

Spec comparison

Film

SpecFujifilm - Instax SQUARE SQ1Polaroid - Now+ Generation 2
Film formatInstax squarePolaroid i-Typelead
Hybrid (digital + print)falsefalse

Features

SpecFujifilm - Instax SQUARE SQ1Polaroid - Now+ Generation 2
Selfie mirrortruetrue
Double exposurefalsetruelead
Lens count12lead

Design

SpecFujifilm - Instax SQUARE SQ1Polaroid - Now+ Generation 2
Weight390 glead457 g
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