Fujifilm - Instax SQUARE SQ40 vs Polaroid - Now+ Generation 2
Where they actually differ
The most decisive specs, ranked by how much they matter — before the full spec table.
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Double exposure | false | true |
| Film format | Instax square | Polaroid i-Type |
Between the Instax SQUARE SQ40 and Now+ Generation 2, the Instax SQUARE SQ40 comes out ahead in several specs, while the Now+ Generation 2 wins on double exposure / film format. Overall, the Instax SQUARE SQ40 scores 73.1 and the Now+ Generation 2 scores 73.1 on our Mars Score.
Which should you buy?
These two are evenly matched on the broad strokes; the decision sits on which individual spec advantages weigh more for your use.
The Instax SQUARE SQ40 does not pull ahead on any single popular-comparison spec — its strengths sit in the spec-table groups rather than the headline advantages.
Pick the Now+ Generation 2 if you care most about double exposure / film format. Its strongest claims are double exposure, film format. The single most decisive one: Has Double exposure.
Both ship with comparable hybrid (digital + print), so those specs do not separate the two — focus on the differences below.
Bottom line: there is no wrong answer here — match the spec advantages to how you actually use the product. The Mars Score parity says both are well-rounded; the differences are about trade-offs, not quality.
Which should you buy: Fujifilm - Instax SQUARE SQ40 or Polaroid - Now+ Generation 2?
The two products are effectively tied on the current Mars Score.The more useful decision is the trade-off behind that result: compare film format, double exposure against the way you will actually use the product.
Choose Fujifilm - Instax SQUARE SQ40 if…
Fujifilm - Instax SQUARE SQ40 does not lead a decisive measured field here, so choose it for price, ecosystem, design, or availability when those matter more to you.
Choose Polaroid - Now+ Generation 2 if…
Polaroid - Now+ Generation 2 has the measurable edge on has double exposure, film format.
This is a structured comparison of the published catalog values. It is not a claim of identical real-world performance across every workload; use the linked spec drill-downs and methodology page to inspect the inputs.
Why Fujifilm - Instax SQUARE SQ40 wins
- No decisive advantages.
Why Polaroid - Now+ Generation 2 wins
- ▲Has Double exposure.
- ▲Film format: Polaroid i-Type (vs Instax square).
Spec comparison
Film
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Film format | Instax square | Polaroid i-Typelead |
| Hybrid (digital + print) | false | false |
Features
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Selfie mirror | true | true |
| Double exposure | false | truelead |
| Lens count | 1 | 2lead |
Design
| Spec | Fujifilm - Instax SQUARE SQ40 | Polaroid - Now+ Generation 2 |
|---|---|---|
| Weight | 457 g | 457 g |