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Head-to-head

Apple - iPhone 18 Pro vs Vivo - V40 Pro

Last updated · How Mars Score works
iPhone 18 ProAPPLEILLUSTRATION
Probe A
Apple
iPhone 18 Pro
67.0/ 100C
Performance78· 25%
Battery51· 20%
Display66· 18%
Cameras69· 18%
Design58· 8%
Connectivity—· 7%
Operating System86· 4%
V40 ProVIVOILLUSTRATION
Probe B
Vivo
V40 Pro
67.2/ 100C
Performance63· 25%
Battery68· 20%
Display70· 18%
Cameras70· 18%
Design67· 8%
Connectivity—· 7%
Operating System59· 4%
The fork

Where they actually differ

The most decisive specs, ranked by how much they matter — before the full spec table.

SpecApple - iPhone 18 ProVivo - V40 Pro
Front camera18 MP50 MP
AnTuTu35500001490000
Battery capacity4056 mAh5500 mAh
Wired charging60 W80 W
Weight211 g192 g
Screen size6.3 "6.78 "
Quick verdict

Between the iPhone 18 Pro and V40 Pro, the iPhone 18 Pro comes out ahead in antutu / pixel density, while the V40 Pro wins on front camera / battery capacity. Overall, the iPhone 18 Pro scores 67 and the V40 Pro scores 67.2 on our Mars Score.

Buying advice

Which should you buy?

These two are nearly even on the Mars Score (67 vs 67.2). The decision is not about overall quality — both clear the bar — it is about which specific trade-offs fit your use.

Pick the iPhone 18 Pro if the display is what you stare at all day — refresh rate, brightness, or sharpness is where the difference will be most visible. The biggest gaps in its favor are antutu, pixel density, promised os updates, among others. The single most decisive one: AnTuTu — 138.26% more. 3550000 vs 1490000.

Pick the V40 Pro if your top frustration with your current device is running out of charge before the day ends — endurance is the lead spec here. Its strongest claims are front camera, battery capacity, wired charging, among others. The single most decisive one: Front camera — 177.78% more. 50 MP vs 18 MP.

Both ship with comparable ram, refresh rate, 5g support, so those specs do not separate the two — focus on the differences below.

Bottom line: there is no wrong answer here — match the spec advantages to how you actually use the product. The Mars Score parity says both are well-rounded; the differences are about trade-offs, not quality.

Decision guide

Which should you buy: Apple - iPhone 18 Pro or Vivo - V40 Pro?

Vivo - V40 Pro leads the current Mars Score by 0.2 points.The more useful decision is the trade-off behind that result: compare screen size, pixel density, battery capacity against the way you will actually use the product.

Choose Apple - iPhone 18 Pro if…

Apple - iPhone 18 Pro has the measurable edge on antutu score, pixel density ppi, promised os years.

Choose Vivo - V40 Pro if…

Vivo - V40 Pro has the measurable edge on front cam mp, battery capacity mah, wired charging w.

This is a structured comparison of the published catalog values. It is not a claim of identical real-world performance across every workload; use the linked spec drill-downs and methodology page to inspect the inputs.

Why Apple - iPhone 18 Pro wins

  • ▲AnTuTu — 138.26% more. 3550000 vs 1490000.
  • ▲Pixel density — 1.77% more. 460 ppi vs 452 ppi.
  • ▲Promised OS updates: 6 (vs 3).
  • ▲Wireless charging: 25 W vs 0 W.

Why Vivo - V40 Pro wins

  • ▲Front camera — 177.78% more. 50 MP vs 18 MP.
  • ▲Battery capacity — 35.60% more. 5500 mAh vs 4056 mAh.
  • ▲Wired charging — 33.33% more. 80 W vs 60 W.
  • ▲Weight — 19.00 g less. 192 vs 211.
  • ▲Screen size — 7.62% more. 6.78 " vs 6.3 ".
  • ▲Main camera — 4.17% more. 50 MP vs 48 MP.
Full readout

Spec comparison

Design

SpecApple - iPhone 18 ProVivo - V40 Pro
Weight211 g192 glead
Thickness8.75 mm7.6 mmlead
Water resistanceⓘIP68IP68
Form factorbarbar

Display

SpecApple - iPhone 18 ProVivo - V40 Pro
Screen size6.3 "6.78 "lead
Pixel densityⓘ460 ppilead452 ppi
Refresh rateⓘ120 Hz120 Hz
Peak brightnessⓘ3000 nits4500 nitslead

Performance

SpecApple - iPhone 18 ProVivo - V40 Pro
RAMⓘ12 GB12 GB
Storageⓘ256 GB256 GB
AnTuTuⓘ3550000lead1490000
CPU total clockⓘ20.3 GHzlead16.0 GHz

Cameras

SpecApple - iPhone 18 ProVivo - V40 Pro
Main cameraⓘ48 MP50 MPlead
Front camera18 MP50 MPlead
Optical image stabilizationⓘtruetrue

Battery

SpecApple - iPhone 18 ProVivo - V40 Pro
Battery capacityⓘ4056 mAh5500 mAhlead
Wired chargingⓘ60 W80 Wlead
Wireless chargingⓘ25 Wlead0 W

Connectivity

SpecApple - iPhone 18 ProVivo - V40 Pro
5G supportⓘtruetrue
Headphone jackfalsefalse
microSD slotfalsefalse

Operating System

SpecApple - iPhone 18 ProVivo - V40 Pro
OSiOSleadAndroid
Promised OS updates6 yearslead3 years
Reader questions

Frequently asked

Which has better battery, iPhone 18 Pro or V40 Pro?+

V40 Pro has 35.6% more battery — 4056 mAh vs 5500 mAh.

Which is lighter, iPhone 18 Pro or V40 Pro?+

V40 Pro is 19g lighter — 211g vs 192g.

Is iPhone 18 Pro waterproof?+

iPhone 18 Pro has an IP68 rating.

Does V40 Pro support 5G?+

Yes, V40 Pro supports 5G.

Which has a better camera, iPhone 18 Pro or V40 Pro?+

V40 Pro has a 50 MP main camera vs 48 MP.

Drill down

Spec-level deep dives

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